Although many of us have fond memories of rattling around in the back of the family station wagon, what we didn't know then is that riding that way is the leading cause of unintentional injury-related death among children aged 14 and under.

Kids these days spend a lot more time in cars than they used to and according to the national statistics, 84% of children in South Africa travel in cars without wearing safety belts.

The problem is, seat belts are designed to fit adult bodies NOT children. Infants and children need a child restraint system that accommodates their size and weight, and can adapt to cope with the different stages of their development. The three-point lap and diagonal seat-belt used by adults is not designed for children’s varying sizes, weights, and the different relative proportions of children’s bodies. And that's where booster seats come in...

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Designed to fit into your busy family life, the BubbleBum can go with kids wherever they go. The light, compact design means that when deflated and folded, it can be easily transported...

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South African law states that every child under the age of 12 must travel with a child seat or booster seat to help avoid serious injury in the event of a traffic collision...

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